As you can now imagine, an SSL certificate is your way – as the owner of your own online store to show your users the security and encrypt data. Users will also notice a different visual indication of a valid SSL certificate in the browser, such as a lock icon, a green bar, etc., depending on the certificate you are using (we’ll talk about the types of certificates in the rest of the article).
What are the main benefits of implementing an SSL certificate on your website?
Now that you have an idea of how SSL certificates work, it is time to find out how you can take advantage of them for your website or online store.
1- Encrypted communications and data
Do users have to log in to access pages on your website? Does your website have to handle sensitive information, such as credit cards, insurance numbers, etc.? Well, without an SSL certificate, which encrypts all communications back and forth, these types of data could be "hacked" by a hacker quite easily because it would be plain text.
2- Performance and HTTP / 2
The world is switching to a newer version of HTTP called HTTP / 2 because, on top of many improvements, it has higher performance (we're talking about 50 to 70% better performance than sites over HTTP / 1.1). How does this happen with SSL certificates? Well if you want to take advantage of HTTP / 2 then you will be required to run your site on HTTPS.
3- Search Engine Optimization
In 2014, Google began to consider HTTPS as now a ranking factor. Accordingly, a lot of website owners started to switch from HTTP to HTTPS because they did not want to be penalized by the search engine. By analyzing 1 million search results, Backlinko founder Brian Dean found that HTTPS, in fact, correlates higher on Google's first page:
4- Building trust
Besides the other benefits mentioned above, an SSL Certificate helps you in one of the main aspects as it builds trust between you and the users. It shows them that they are interacting with a secure website, where their credit card information is taken care of in a secure and encrypted way, for example. Of course, you don't need me to tell you how important confidence is at work.
Do I need an SSL certificate?
On this journey into the world of SSL Certificates and after seeing the benefits, we finally reached the main turning point in the article.
Will you need an SSL certificate? Does your website or online store store the perfect candidate?
Do not take these questions as technical questions. Asking whether you want to use a tool to build trust in your customer is a business question. Asking yourself how to improve the security of sensitive data is also a business matter.
To help you find your answer, I have created this list for you.
You need an SSL certificate, if ...
You have an online store
You have paid memberships on your site
You have any type of transaction site (online banking, managing financial accounts, wire transfers, etc.)
Your website requires users to log in
Your website contains forms that handle personal data, credit card information, or any other sensitive data from your users
Your website allows users to chat on the site
Because of the benefits outlined above, if you run a website or e-commerce store that falls under one of these descriptions, you will need to obtain an SSL certificate.
Here I am not talking about a nice technique that will improve some aspects of your website. As for your business, to take advantage of the current state of things in the "world via the Internet."